If you haven't already heard, this week Sancho's is launching Shwap -  a hugely exciting new project which we hope will put an end to fast fashion for good.

Shwap is a boutique that you support by becoming a member Shwapper. You will then have access to the shared wardrobe, made up from clothes by other Shwappers and curated by Sancho's. Each time you want something new from the Shwap, instead of paying for it you can choose to swap it with something you already own for FREE! 

If you don't fancy something from the shwap floor, you will be able to choose from the full Sancho's range, buying any item at a fraction of the retail price... because you know membership has its perks! Sancho's will then take your item and add it to the Shwap floor. 

Now that you know a little more about what Shwap is all about, here are five great reasons to join Shwap!


1. Reduce fabric waste

One of the main great reasons to join Shwap is to help reduce fabric waste! Instead of buying unethical and unsustainable new pieces made by fast fashion corporations, you can swap clothes with others almost 24/7. Not only will this save you a lot of money, but you can also get new, high-quality pieces that will help you refresh your wardrobe and keep fashion exciting without all the nasty fabric waste. 


2. Reduce clothes going into landfill

100 million tonnes of clothing end up in landfill every year. Why? Because of the way the fast fashion industry operates, we are encouraged to constantly keep up with trends, so once an item is out of fashion, it tends to be disregarded. The average UK household wears around 30% of the clothing they own... Now imagine what we could do if instead of letting that clothing take up space in our already full lives, or inevitably going into landfill, we swap it with others that need it, or at least can make more use of it. That way, instead of going into landfill, your items will find new loving homes and get a new lease of life!


3. Get involved in ethical fashion in a more affordable way

One of Sancho's main aims is to make ethical fashion accessible to everyone. Ethical fashion often comes with a bigger price tag, due to the fact that it is more expensive to mill organic fabrics, as they are grown without pesticides and synthetic fertilizers and cannot be genetically modified. Joining Shwap is a great way to get involved in ethical fashion in a more economically friendly way. Once you've paid your membership fee, you can get new clothes for free all year round!


4. Help support the circular economy

You may be reading this wondering what the circular economy is. Simply put, the circular economy is an alternative to a traditional linear economy (make, use, dispose). Within a circular economy, we seek to keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate products and materials at the end of each service life.

In order for there to be a real circularity in all industries, there needs to be ways to deal with all waste. Shwap is a great example of the way this can be done in the fashion industry. Instead of clothes being disposed of after their use, they can be resold, recycled or upcycled into different things to sell! The circular economy thus reduces a huge amount of waste.

5. Shwap is created by Sancho's, so you can trust that pieces will be both beautiful and practical

Of course, you do not want to be swapping your lovely clothes with pieces you aren't going to absolutely love and wear for years to come. However, you can trust that because Shwap was created by us, what is available will be what we know our customers love and will make good use of. This means that all pieces will be beautiful and stylish, but also wearable, comfortable and versatile so that you can get plenty of use out of them. Working with expert stylists and buyers, we will make sure that our collections are constantly being updated. And if you do happen to fall out of love with a piece you have chosen, you can easily just return it to Shwap and get a new piece. That's the beauty of a shared wardrobe!


So how does Shwap work?

All you have to do is follow an easy three-step process!

Step One: Choose the clothes you want to swap. This could be clothing that no longer fits, clothing you've fallen out of love with, or clothing you've been meaning to wear for a long time but still haven't.

Step Two: Deliver the clothes to Shwap. There, we will give you a physical token that you can use for another item. Shwap will work on a 1 for 1 basis, with a select number of items being worth 2 tokens.

Step Three: Shwap! Browse the shop to your heart's content, explore new styles or grab an item that you have had your eye on for a long time.


Loving the logic and want to sign up?

Now this bit's easy! Just buy a membership here and get shwapping! We cannot wait to have you join this awesome eco-club.