Looking after our environment is something we must all be a part of. There are many environmental projects promoting sustainable living – large and small, local, national and global – that we can participate in. But we believe that it all starts with you. With your attitudes, your choices and your behaviour. And one of the best places to start implementing more ethical practices is your wardrobe. By looking at and changing your fashion consumption and use, you can begin to develop more environmentally sustainable shopping habits! Here at Sancho's, we believe that you should do good and look good.
From durable workwear to high-fashion fabric, denim has been one of the world's most-loved garments for decades. Denim is the world's most used textile and it's not hard to see why: it's versatile, durable, stylish and comfortable! Everyone has their favourite pair of staple jeans in their wardrobe but have you ever considered what goes into making your everyday denim pieces? Globally, denim production adds up to 4bn metres per year. Jeans are usually made from non-organic, non-sustainable cotton using pesticides, huge amounts of water and exploitation of workers. That's why we think it is so important to only buy clean denim!
How much water does it take to make a pair of jeans?
Denim is primarily made up of cotton. For every kilogram of cotton produced, a staggering 25,000 litres of water is used. This equates to about 10,000 litres of water per every pair of jeans. That amount of water is equivalent to the amount of water used if you were to hose your garden for 9 hours straight or flush the toilet 1000 times. Denim is also dyed with synthetic indigo made of materials derived from fossil fuels which makes your average pair of jeans very environmentally unsustainable. The synthetic dyes are also toxic to factory workers and pollute waterways.
Even greater amounts of water are used to produce the finishing techniques of jeans such as tearing, distressing, oiling and colour effects that are also harmful to underpaid workers. Distressed jeans are so popular because people want to recreate the old style of jeans as originating from worker jeans. While these styles look great, their unique look is at the cost of the environment and is more likely to go out of fashion quickly, and resultingly until landfill.
How to take care of your denim products
It may come as a surprise, but a large part of the environmental impact of a pair of jeans occurs after you buy them. How you launder and care for your jeans, and for how long, can be crucial in minimising denim’s ecological footprint. The laundry process involves vast amounts of clean water usage, on top of all the water that was already used to manufacture jeans and send them across the globe. For these reasons, we think it's so important to value what you already own to become more environmentally and economically sustainable.
You can minimise your jeans’ footprint simply by washing and drying them less often. We often launder far more often than needed, and overwashing may be more from habit than actual dirtiness of garments. It is also important to always note the care for instructions on labels, treat stains right away and repair/revamp items when they start to lose their lustre. This makes your clothes last longer (you don't have to throw out clothes if just one button has fallen off) and your money go further.
Denim at Sancho's
Here at Sancho's, we stock Monkee Genes and MUD Jeans as we are committed to reducing water and only supporting environmentally sustainable businesses! We have a pair of men's or women's jeans to suit everyone's size and shape. We are currently running a 3 for 2 promotion on jeans and white tees in-store or 25% off all jeans and white tees online with the discount code AJEAN25 so you can start curating your capsule wardrobe today. You can also get a pair of MUD Jeans in our new 2018 capsule collection that will be released on 25th April.
When Monkee Genes designers became disillusioned with disposable high street fashion, they decided to raise public consciousness and create styles that are built to last. With factories in Turkey, India and Indonesia, regularly visited by Monkee Genes, these organic jeans ensure ethical working conditions, as well as comfortable style for wearers. All their cotton is organically grown and they use no pesticides. Monkee Genes work hard to protect the people who make their clothes by ensuring safe working conditions and a decent living wage.
MUD Jeans work completely according to circular economy and are made from cotton certified by the Better Cotton Initiative (BCI Cotton). This cotton has the least impact on the environment, using less water and pesticides than traditional or organic cotton. MUD Jeans allows customers to shop guilt free and do good for the environment while looking fashionable and modern.
Photography by Oliver Turl
Buy Classic Skinny Monkee Genes for £65
Buy Rinse Geno Monkee Genes for £70
Buy Dark Geno Monkee Genes for £70
Buy Worker Monkee Genes for £70
Buy Regular Strong Blue MUD Jeans for £99
Buy Regular Stone Blue MUD Jeans for £99
Photography by Harry Cooke
Buy Black Skinny Hazen MUD Jeans for £99
Buy Blue Skinny Hazen MUD Jeans for £99
Buy Black Denim Monkee Genes for £90
Photography by Harry Cooke
Buy Elaine Dress (pictured left) for £62
Buy Briana Dress (pictured right) for £49