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What Even is Slow Fashion and Why Should You Care?

Posted on August 20 2018

Since announcing that we will be hosting The Slow Fashion Show at Exeter Cathedral on Saturday 22nd September, some people have asked us "what even is slow fashion and why should I care?" That's what we're here to tell you today, along with sharing some slow fashion style inspiration for the big event! We hope to see as many of you there as possible. 

What is Fast Fashion?

Fast fashion is a term used by fashion retailers to express that designs move from catwalk quickly to capture current fashion trends. Fast fashion has (rightly!) come under criticism for being responsible for pollution (both in the production of clothes and in the decay of synthetic fabrics), contributing to poor working conditions in developing countries, bad workmanship, and emphasising fleeting fashion trends over classic, long-lasting style. In order to allow consumers to buy new fashion styles at a low price, fast fashion companies must design and manufacture clothing quickly and inexpensively, not taking the time and care required to create garments that last. As a result of poor quality and fleeting trends, a lot of clothes are only worn a few times before being thrown in landfill, contributing to many environmental problems. 

What is Slow Fashion?

Slow fashion is the antidote to the fast pace that has enveloped the fashion industry. A process that has become increasingly damaging to the earth and the people on it. At Sancho’s, we aim to make people think twice before buying, about where and how an item was produced. Many people find the concept of slow fashion easier to understand when compared to the more familiar concept of 'slow food' which advocates similar principles, such as good quality, clean environment, and fairness for both consumers and producers. Slow fashion companies try to be as transparent as possible, explicitly showing how their clothes are manufactured. They also sell more expensive, well designed and well-produced clothing which will long outlive cheap pieces of fast fashion. Other ways to help increase slow fashion include buying vintage clothes, redesigning old clothes, shopping from smaller producers, making clothes and accessories at home, and buying garments that last longer.

About The Slow Fashion Show

On the evening of 22nd September, In Exeter and Sancho's will be hosting a night celebrating slow fashion that will highlight Autumn/Winter lines from selected independent businesses. We will also be showcasing designers and brands from the South West and providing a space for community groups to present their projects through fashion. Sancho’s will also launch of the South West Sustainable Design Award, celebrating the many sustainably minded designers, makers and community projects in the South West.

The evening will start with a drinks reception underneath the canopy of the Cathedral arches, where guests will be invited to browse stalls and presentations from the South West’s sustainable business community. At 7pm, we will take our seats to enjoy Exeter’s first Slow Fashion Show. The last catwalk will consist of clothing provided by entrants to the Sustainable Design Award, and after the show guests will be invited to vote for their favourite garments and designers. £1000 worth of prize money will be awarded to the winning designs.  

Slow Fashion Style Inspiration

Here are some of our favourite new-in slow fashion pieces, which we think would look amazing on any of you attending The Slow Fashion Show!

SHOP NOW: Jamila Bouquet Dress 

SHOP NOW: Cropped Jacket with Flute Sleeve and Mira Wide Leg Trousers

 SHOP NOW: Organic Original Dungarees in Ash Pink

SHOP NOW: She Turns Slub and Mira Wide Leg Trousers

SHOP NOW: Lorna Ruby

1 comment

  • Elsie Maynard: August 27, 2018

    I live in North Devon, near Barnstaple. I would love to see your range of slow fashion online. Will it be possible ?
    Good luck with your marvellous enterprise !

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