Together, me (Kalkidan) and Vidmantas, founded the store in 2014. We found our inspiration through travelling to developing countries such as Ethiopia where we saw, first hand, the effects of the fast fashion industry. The low wages, mass dumping, social disruption and environmental destruction affected us to our core.
Despite the disappointing nature of the fast fashion industry, we are realists and we know that the only way to provide the opportunity for sustainable development to millions of people around the world is through jobs. That is why we are committed to bringing ethical and sustainable brands to customers looking to make a positive change and to provide more options for conscious individuals.
Quality clothing was traditionally available on the high street but opening our store has been a huge eye opener, as to how limited quality clothing has actually become. Now clothing cannot just be well made, it has to be fairly made in ethical working conditions made from fabrics that don’t harm the planet and are durable enough to last and be loved for years.
With each new customer, our commitment to natural and quality materials is reaffirmed, and pushes us to continue to source quality sustainable clothing, to ask more questions and to challenge what was set before us.