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About Us

We, Kalkidan and Vidmantas, founded the store in 2014. Our inspiration grew in travels to developing countries such as Ethiopia where we saw first hand the effects of the fast fashion industry; low wages, mass dumping, social disruption and environmental destruction. Despite the disappointing nature of of the fast fashion industry we are realists and we know that the only way to provide the opportunity for sustainable development to millions of people around the world is through jobs. That is why we committed ourselves to bringing ethical brands, as well as starting our own brand Scarves For Sustainability, to provide more options for conscious customers looking to make a positive change.

We very literally built our shop and business by hand and in doing so we know it through out. That’s why if you ever have a query we will be the ones to answer or if you are looking to source a piece of clothing we will be the ones to help you find it.  

Opening our stores has been the biggest eye opener as to how limited in quality clothing traditionally available on high streets has become. With each new customer our commitment to natural and quality materials is reaffirmed as they comment and approve the quality of our collections. You can see our reviews here..

Video made in 2015

Our two sustainable shops are based in Exeter, Devon. Unlike shops that you may find on the high street we source clothing that is certified fair trade and is constructed from sustainable natural materials. In both our men's and women's stores, we stock a carefully curated range of clothing, accessories and gifts from organic and fair trade producers. Online you can see the certification on each product page.

This season the shop houses a range of organic dresses, shirts jeans and accessories as well as contemporary jewellery and both wool and vegan friendly knitwear. When selecting items for the shop we are driven by sourcing high quality garments as well as unique designs with stories that make excellent gifts.

A Conscious Christmas Campaign

Come and visit


117 and 126 Fore Street

Exeter, Devon





Devon Life. Exeter Life. Exeter Living. Express & Echo. Western Morning News. Be Creative. One Magazine. Exeter Daily. Selvedge Magazine. Sublime Magazine. Exploring Exeter. Tara's Busy Kitchen. Sustainably Chic.