1. We wear Jeans every day, and we should, they are practical, comfortable and hardwearing, not to mention stylish and flattering. But if you think about how many pairs of jeans you might buy in your lifetime, it is fair to assume that they have a sizable carbon and social footprint.
  2. Denim is made from Cotton, standard cotton uses pesticides to grow which run into the water ways and contaminate whole water systems which affect the health of local people and wildlife.
  3. Jeans aren’t as simple as they look – the classic pair has roughly 20 different pieces to first cut out and then sew together. Clothing is handmade, remember the time it must takenext time you reach for your favourite pair or go to buy a pair for less than £20.
  4. The variety of blue colours on jeans have disastrous chemicals used in the production. Campaigners from Greenpeace tested the outflows near dyeing and finishing facilities in the top denim producing towns in Asia and found five heavy metals (cadmium, chromium, mercury, lead and copper) in 17 out of 21 water and sediment samples. When you buy sustainably sourced jeans, non-toxic dyes are used in the making of the denim.
  5. When you have worn out your jeans, with holey knees and a ripped crutch, you may want to donate them to your local charity shop. But without the resources to fix every pair these will most likely end up in landfill. Fix your jeans when they break to extend their life and stop them from ending up in landfill. If they are too worn to fix, try cutting them up for cleaning rags and reduce your clothing footprint.