Style with ethics - looking good shouldn’t cost the earth.
Fashion is the art of finding your style, showcasing your identity and communicating your ethics. It is a form of self-expression, solidarity, and culture. Ethically made fashion can also serve as an incredibly powerful tool to create fair and safe jobs around the world and here in the UK.
However, for too long the Fashion Industry has relied on the exploitation of workers (mainly women in the global south) in order to overproduce trend-led and throw away clothing. It has relied on extremely inexpensive materials, made through either the aggressive industrial farming of land or by using non-sustainable materials like petroleum oil to produce polyesters.
Our goal is to do fashion differently. To do it better. To find and curate sound sustainable brands using natural and organic materials, and fair production. So that you can continue to enjoy fashion, whilst promoting a more just and equitable system.
This is how we do it.
All of our products are made from either organic, natural or recycled materials. Each product will have a fabric description and certified fabrics will state their certifications.
Why organic? Because everything returns to the earth as either food or poison. At the eventual end life of all our garments our aim is to sell clothing that can eventually either be fully recycled, or fully biodegrade.
How do we ensure fabric ethics? We look for a series of third party acredditors. The Global Organic Textile Standard (GOTS) assures the standard of organic cotton materials, with Grade 1 materials having over 95% organic fibres. PETA logos are on all of our approved vegan products and the Global Recycled Standard (GRS) certifies recycled products. Confidence in Textiles approved products have also been screened for harmful chemicals.
We go deeper than just materials. Ethical supply chains are core to our values, so we aim to only stock pieces that have been made fairly.
Along with our own collections made in the UK, we source our stock from various sustainable companies, both locally and globally. The companies we stock have ethical production at their core and only use manufacturers that are safe and fair. We ensure each manufacturer has been certified by Fair Wear Foundation, who champion better labour conditions and Fairtrade who ensure that marginalised farmers are paid a good wage for their produce.
Our products aren’t just sustainable, they look great too.The collections that we stock are carefully curated by our in-house team, and exclusive collections are designed with our customers in mind.
Where fast fashion brands introduce 1000’s of new products each day. We focus on core collections that we reintroduce year after year. We want to help you create a timeless style to wear again and again, full of pieces that are ethically made, from sustainable fabrics and built to last.
We stock brands such as: PeopleTree, a pioneer in sustainable Fairtrade fashion, Pantys, period pants manufacturer championing female empowerment and many more. Our products come from companies who are paving the way for sustainable garment manufacturing.
We work hard to ensure you know what you’re buying.That’s why our products are certified by leading organisations in the field of sustainability. Our organic cotton pieces are GOTS assured, our vegan products are all PETA-Approved and our recycled products have been certified by GRS, to name just a few. We also make sure that ethical production practices are upheld with certifications from Fair Wear Foundation and Fairtrade. Feel free to click on the links to find out a little bit more.
I hope this has given you a little insight into how we ensure our business model is sustainable and ethical.
If you have any further questions please email us at email@example.com